Of all the social media platforms out there, Instagram is hands-down my favorite. It’s visual, creative, and such a fun way to connect with others. But here’s the thing: you can’t rely on Instagram to be your entire brand.

No matter your industry—whether you’re an interior designer, influencer, creative entrepreneur, or small business owner—one thing is essential: a beautifully designed, strategic website that works just as hard as you do.

When working with clients to create their branding and websites, a favorite detail of mine is the meaning behind the brand’s name.